THE TREATMENT THAT CHANGED EVERYTHING

For decades, the only solution for long-lasting frizz control was an expensive in-salon keratin treatment. Great results, but expensive, time-consuming, with little control over the ingredients, and out of reach for many.

We changed that by pioneering an at-home alternative that delivers salon-grade smoothing that lasts 3 months with one simple, affordable application at home. No appointments, no hassle, just clear instructions and a solution designed for real life.

Whether you want frizz gone or shiny, manageable curls, expect a frizz-free, fuss-free finish that lasts beyond the next wash and puts you (and your hair) in control.

Before
After

DOES WHAT YOUR REGULAR MASK COULD NEVER

1 application - 3 Months of smoothness

This isn’t just another frizz-fighting mask, conditioner, or leave-in that washes out after one shampoo. It’s not a styling product. It works on a structural level, delivering long-lasting salon-grade smoothness and shine for up to 3 months with a single, easy at-home application, at a fraction of the salon price.

3 reasons over 500,000 swear by it

  • No frizz for 3 months

    Unlike any other conditioner or mask our treatment lasts for months with a single application

  • Salon results fast & affordable

    Same results as in salon without appointments and markup. Only a quick 3-step application.

  • Gentle salon-level formula

    Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

MORE THAN A ONE-TRICK BRUSH

Most blow-dry brushes puff hot air through a single, oversized barrel. Fine for wet styling, limiting for everything else.

Volumewave is different: a heated brush for dry styling built for day-one blowouts and day-two touch-ups. Switch from big, bouncy volume to defined curls in minutes. No re-wash, no juggling tools.

45MM BARREL for full, bouncy blowouts and root lift

30MM BARREL for tighter curls, face-framing bends, and flips

MADE FOR DRY STYLING making second-day touch-ups easy

Ready. set. volume.

SO EASY, YOU SIMPLY CAN’T GO WRONG

FREQUENTLY ASKED QUESTIONS.

keratin treatment

It is an at-home alternative to expensive salon keratin treatments. One easy application at home results in up to three months of perfectly frizz-free hair. The exclusive VeratinTechTM technology, a 100% vegan keratin, combined with gentle acids, helps control frizz, seal cuticles, and balance your hair’s pH while restoring softness and shine.

  • Unique formula with antioxidant action which proves moisture retention resulting in incredibly smooth and shiny hair
  • Hair will maintain its natural body while eliminating the unwanted frizz, becoming softer, shinier, more manageable.
  • Quick and easy application process
  • Results last up to three months with only one easy application
  • Gives you 30 minutes of more sleep each morning as you are free from having to style your hair daily.
  • Say goodbye to daily-use of hair iron that burns your hair
  • Cuts blow-dry time by half
  • Effective on all hair types

While it de-frizzes and might make your curls appear more loose it won't straighten your hair. After the first wash, your hair's natural volume will resume while the smoothness and shine will remain. On a technical level, our treatment differs from straightening treatments and perms because of the way it works on the hair. Straightening treatments and perms use harsh chemicals that alter the disulfide bonds in the hair to restructure the strands. On the other hand, our treatment uses natural chemicals that work on a different level and target the weaker, modified bonds in the hair. This allows us to achieve smooth, frizz-free locks without damaging the hair.

Our at-home keratin treatment has the same effect and gives you the same outcome as the traditional keratin treatments done at the salons.

The results are semi-permanent, gradually fading over three months after application. To keep your hair at its smoothest and shiniest, we recommend reapplying the treatment every two months for consistently smooth hair.

The treatment is in all ways a safe alternative to traditional chemical-rich keratin treatments, as it is 100% formaldehyde-free, making it entirely safe to be performed at home. As the treatment doesn’t consist of any harsh chemicals the treatment doesn’t irritate your scalp and there is no need to use gloves when applying the treatment. 

However, we do recommend checking the ingredients list to see if you are allergic to any of the natural ingredients included in the formula. Our product may react with some coloured fabrics, to avoid colour fading and stains on your beloved clothes, we recommend using an old towel for covering the shoulders during the treatment.

Typically similar treatments on the market utilize animal sourced keratin and strong chemicals as their active ingredients to achieve effective results. 

As we believe that looking good should never compromise our health nor our furry friends we use only gentle, high quality ingredients and 100% vegan sourced keratin - without compromising the effectiveness of the treatment. Our own unique combination of 87% natural ingredients and a blend of amino acids is the hero of our exclusive VeratinTech™ technology. 

VeratinTech™  technology is grounded on the acidic oxoacetamides synergy and utilizes keratin amino acids sourced from wheat and soy. The unique technology enables capillary realignment which results in natural smooth and shiny hair that lasts for up to three months - all this without damaging the hair.

1. After the application of the treatment, it absorbs to the hair cuticle - the topmost layer of the hair strand.

2. During the action time, treatment enters the second and thickest layer of the hair strand.

3. The acids modify the weak and reversible bonds between protein chains.

4. Amino acids of the vegan keratin creates new links between existing proteins and keratin is absorbed by the core of the hair strand. 

5. The treatment is washed off when the viable links have been fixed. Some stronger bonds, such as ones damaged by bleaching, may not be fixed.

6. The heat of the iron seals the new bonds and the cuticle back down - making the hair de-frizzed and shiny. 

7. Blow-drying with hot air after each wash makes the cuticles settle down again, which enables the hair to be smooth for up to three months. 

8. Links between protein chains fade gradually with each hair wash. To seal them again, the treatment can be repeated every second month. 

VeratinTech™  technology is grounded on the acidic oxoacetamides synergy and utilizes keratin amino acids sourced from wheat and soy. The unique technology enables capillary realignment which results in natural smooth and shiny hair that lasts for up to three months - all this without damaging the hair.

Straightening iron,  blow dryer, hair clip, comb, shower, and towel.

The 100ml spray bottle is designed for 1-2 time application, depending on the length and thickness of your hair. Remember that it is vital to apply a generous amount of solution so that your hair is completely saturated

Yes it is! However, please keep in mind that it will not repair bonds damaged by bleaching treatments. Also colored hair may be subject to fading in color when flat iron is applied on hair - especially if hair has been colored with semi permanent dye. 

To avoid any fading of you colored hair we recommend passing the iron on a small section of hair and waiting until your hair cools. If you notice any fading, lower the temperature and test it until  you no longer see any fading. 

  • Don’t wash your hair for 24 hours. 
  • Use sulfate-free shampoo and conditioners. Like ours!
  • Blow dry after every wash to reactivate the keratin.
  • Repeat the treatment after 2 months to keep it smooth. 

It will only take 10 minutes to spray in the treatment after which you let it act for 40-60 minutes. All in all the entire treatment process will take you only 1,5 to 2 hours and it will transform your frizzy and lifeless hair into silky-smooth which will last for up to three months.

There are a few things to avoid in order to achieve the optimal results:

  • Not applying enough solution – Remember that your hair needs to be fully wet after spraying in the treatment
  • Not letting it act long enough – Remember to let it act for one hour and not less than that
  • Leaving the treatment to act for too long
  • Not rinsing the treatment properly – remember to wash the solution off entirely leaving no residue
  • Straightening too thick sections of hair – Remember to take very tiny (2 cm wide) sections at a time
  • Not going over each section of hair 6 times with the iron
Volumewave heated brush

Think beyond the blow-dry! Unlike most blowout brushes that use hot air, limiting styling options for dry hair, our Volumewave Heated Brush excels in versatility. Traditional brushes typically come with a single brush size, restricting the range of styles you can create. Recognizing this limitation, ANSWR's founder sought a more adaptable and convenient solution. She envisioned a tool that not only enables dry use and refreshing second-day hair but also offers a variety of styling options, from blowouts to curls. The Volumewave Heated Brush fills this gap. It's designed to style dry hair effortlessly and comes with two different-sized attachments. The 45mm attachment is ideal for a voluminous, bouncy blowout, while the 30mm attachment is perfect for crafting tighter, more defined curls. It's the ultimate tool for diverse, stunning hair styles.

Absolutely! The Volumewave Heated Brush is designed to work on all hair types given that the hair is long enough to be wrapped around the brush. For fine, flat hair, it's a volume and wave wizard. And if you're battling coarse, frizzy strands, get ready for smoothness, shine, and body like never before. Also, you can switch between the two-sized brush attachments to match the style you're aiming for.

As a hot styling tool, the Volumewave Heated Brush should not meet wet hair to avoid heat damage. Always start with completely dry hair for the safest and most stunning results. Plus, it's your go-to for fabulous second-day hair touch-ups.

Small sections, strong grip! Start by gripping near the root and twist the brush 180°, gliding to the end of the section to beat the frizz. Do this a couple of times for each section for maximum frizz elimination. Then wrap each section around the brush up to the roots, hold for 20 seconds, then twirl the curl with your finger in the direction of the curl.

Wherever you are, we've got you covered. The Volumewave Heated Brush comes with UK, EU, and US plug options. Shopping from the UK? We'll automatically add a UK plug at www.answr.uk. Internationally? Choose between EU and US plugs at www.answrbeauty.com. If your country doesn't support UK, EU, or US plugs, simply use a compatible plug adapter.