What Is a Keratin Treatment - Everything You Need to Know About Keratin Hair Treatment

What Is a Keratin Treatment - Everything You Need to Know About Keratin Hair Treatment

Keratin hair treatment is a popular method for getting smooth, shiny, and frizz-free hair. It’s a semi-permanent treatment solution that can last for a few months. People struggling with frizzy hair find it worth the investment, even though keratin treatment price might be high in salons.

Keratin treatments are often also referred to as a Brazilian blowout or a Brazilian keratin treatment. It involves applying the treatment onto the hair, letting it act, rinsing it, blow-drying, and sealing it with a flat iron.


But…. is keratin treatment safe?

Keratin treatments have raised some concerns since they have the reputation of releasing formaldehyde fumes which is known to be a carcinogen and unhealthy to be exposed to. If formaldehyde is inhaled or comes into touch with the skin or eyes, it can cause severe side effects in the long run. Later on, formaldehyde products were banned from the market. 

Our at home keratin treatment does not contain any formaldehyde-releasing ingredients. It’s worth mentioning that the formula is 89% natural and includes only 11% synthetics which are all classified as clean synthetics.  The primary active ingredient is glyoxylic acid. The introduction of glyoxylic acid in the cosmetics industry was once a breakthrough, as it made it possible to formulate smoothing treatments without formaldehyde. This acid provides semi-permanent smoothing without breaking the structure of the hair and thus does not damage the hair at the cellular level.


Is it suitable for my hair type?

Well… Do you need to spend around an hour blow drying and straightening your unruly frizzy hair? Is your hair frizzy and difficult to manage in the summer? Does your hair frequently lack shine and appear dull? Are you afraid to use products that could possibly harm your hair and health? If your answer to more than one of these questions is YES, then you might be a suitable candidate for getting a Keratin treatment.

Keratin treatments are semi-permanent treatments which means that the effect will gradually fade. The mechanism of permanent straightening leads to the breakage of the disulfide bridges while the formaldehyde-free keratin treatment’s technology only affects the weak and reversible bonds and hence doesn’t damage the hair. While it doesn’t create any damage it’s still important to keep in mind that keratin treatments are not repairing treatment - it will not repair bonds damaged by bleaching or previous chemical treatments.


Will it help grow my hair?

This question does have an affirmative answer: YES!

There is no direct link between protein and hair growth, which means that keratin does not immediately contribute to longer hair. However, its primary purpose is to produce a shield that guards against external harm to the hair. With the keratin layer intact, your hair becomes stronger and less prone to breakage and damage. 

So, less breakage sums up hair growth!


At-home and salon keratin hair treatments have several benefits:
Visibly shinier hair - keratin hair treatments smooth the hair cuticle, making it less frizzy.
Hair becomes more manageable - keratin hair treatments can save styling time and make hair more manageable, therefore people with extremely frizzy or thick hair may opt for this treatment.
Less hair breakage - Because keratin is a structural protein, it can fortify hair and lessen breakage. Some claim that because of treatments, their hair grows more quickly because the ends don't split or break.

Quick and easy process - Depending on the hair type and volume, a keratin treatment application process takes between 2-3 hours and the results last for a couple of months.

You can do it in the comfort of your home - While keratin hair treatments were initially introduced to the market as a salon treatment, given the simple application process today there are at-home alternatives. Our at-home keratin treatment was the first ever at-home alternative on the market - launched in 2019 and won the best hair product of the year award in Global Make Up Awards 2021.


Your hair needs to be washed first making sure that it is entirely clean. After the wash blow-dry and apply the product. A comb is used to spread the treatment evenly. The formula needs to saturate each strand for about forty to sixty minutes. The last step is rinsing off the treatment with only water, blow drying the hair and sealing in the treatment with a hot straightening iron for long-lasting results.



Loving the result, huh?

 The after-treatment routines are very simple. It is also important to use sulfate-free products to help prolong the effect of treatment. Aim to wash your hair with lukewarm water rather than hot water every 3 to 4 days. Applying a leave-in conditioner can also help - protect and keep your hair moisturized.

Additionally, it is advised to wait at least two weeks after receiving a keratin treatment before dyeing the hair. In addition to preventing hair damage, this enables the treatment time to set.



 Although keratin is already present in our hair naturally, when it is affected by external factors, your hair loses its protective coating. This causes frizz, breakage, hair dullness, and damage. The good news is that keratin treatments can fix this!

Consider getting keratin treatments if you want to get rid of the frizz and add more shine to your hair. It is also perfect for low-maintenance beauty lovers as after the treatment you won’t need to style your hair as it dries automatically frizz-free after each wash.

If you want ultra-smooth and lustrous hair that lasts for months, you have come to the right place - check our award-winning at-home keratin treatment.

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