become your own lash tech

7-day wear lash extensions at home in 10 minutes for under £5

500k+ happy customers
money-back guarantee

AT-HOMELASH EXTENSIONS starter kit

This starter kit includes 4 pre-mapped lash pairs and all tools needed for applying your lash extensions at home. Using the highest quality of Korean vegan silk, the pre-mapped lash clusters are designed to be applied under your natural lash creating a natural 7-day wear salon-line look in 10 minutes.

“Seriously, the results just speak for themselves.”

"Brings the salon to your home"

“Beauty industry professionals praised the brand's innovative product”

“I was left to admire the finished result: soft and shiny hair that now feels completely transformed.”

“The ultimate hair-care essential for powerful anti-frizz action”

“You’ll love the innovative new keratin treatment that’s been virtually flying off the shelves.”

ANSWR at-home keratin treatment bottle with box

award-winning at-home keratin treatment

First-ever salon-level at-home keratin treatment that transforms your hair to incredibly smooth and shiny, eliminating all the frizz for three months with just one application. Priced at 1/10th of salon prices, there is a reason why this magic treatment has sold over 500,000 units.

award-winning beauty
100% vegan & cruelty-free
ANSWR exfoliating hair removal drop with box

exfoliating hair removal drop

The only hair removal method that exfoliates as it works giving you that glass-like skin. No more razor cuts or waxing pain.

IN ACTION

Before and after video of woman showing ANSWR flyaway control stick in use
ANSWR Flyaway And Brow Control Stick

flyaway & brow control stick

Our TikTok viral magic wand - touch up your hair and tame the annoying flyaways. It is also perfect for creating sleek hairstyles quick and easy and brushing your brows.

loved by +500 000 customers

OWN YOUR BEAUTY

Driven by our founder Georgiana Grudinschi’s mission to simplify beauty and make high-end salon treatments accessible to everyone, we are dedicated to empowering you to take charge of your beauty routines. Through innovative, convenient, and affordable home salon products, we challenge the “experts only” mindset, proving that you can become your own beauty expert.

Award-winning PRODUCTS

We don’t launch products just for the sake of it. Every product we bring to market is designed to make a real change, with the strongest commitment to being the best out there. The multiple industry awards we’ve won stand as proof of that dedication.

QUALITY PRODUCTS, POWERFUL RESULTS

Quality is at the heart of everything we do. We collaborate with industry experts and trusted manufacturing partners to create vegan, cruelty-free products, with no sulfates, parabens, alcohol, or silicones. Our products are all gentle yet deliver powerful results.