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INNOVATIVE PRODUCTS TO TURN

YOU INTO AN AT-HOME BEAUTY EXPERT.

goodbye expensive salon visits

award-winning beauty

100% vegan & cruelty-free

200k+ happy customers

money-back guarantee

“Seriously, the results just speak for themselves.”

"Brings the salon to your home"

“Beauty industry professionals praised the brand's innovative product”

“I was left to admire the finished result: soft and shiny hair that now feels completely transformed.”

“The ultimate hair-care essential for powerful anti-frizz action”

“You’ll love the innovative new keratin treatment that’s been virtually flying off the shelves.”

WELCOME FRIZZ-FREE LIFE

award-winning at-home keratin treatment

Groundbreaking smoothing treatment formula that is the first of its kind. If this is not the transformation your frizzy hair needs - we don't know what is. No salon visits. No crazy price tags. Just one cute bottle, a few simple steps and ta-da! Smooth, shiny hair in a snap. Your hair will stay smooth for 3 months. It's that effortless

hear the experts

AFFORDABLE & ADORABLE

flyaway & brow control stick

Our TikTok viral magic wand - touch up your hair and tame the annoying flyaways. It is also perfect for creating sleek hairstyles quick and easy and brushing your brows.

loved by +200 000 customers

“ANSWR is a home salon beauty brand on a mission to simplify beauty by empowering women to be their own beauty experts.”

Georgiana Grudinschi - Founder of ANSWR

what is the ANSWR?

beauty your way.

Born out of our founder, Georgiana Grudinschi's desire to simplify beauty and make expensive treatments accessible to everyone. We are determined to empower you to take ownership of your beauty routines through innovative, convenient, and affordable home salon products. We challenge the "experts only" notion, reminding you that you can be your own beauty expert!

viral award-winning formula

Our keratin treatment kit has won the best hair product of the year for 2021 in the Global Makeup Awards. Since our launch, the treatment has sold over 200,000 units. In a customer survey, 98% said they would recommend our products to their friends.

100% top-notch ingredients.

Our products are made in Italy using only high-quality, clean, and 100% vegan ingredients. A whopping 93% of our products' ingredients are naturally derived and we use only gentle active ingredients that deliver effective results. All our products are free of sulfates, parabens, alcohol, and silicones, making them gentle on the hair and scalp. Trust us, your hair will thank you!

Vegan Keratin Treatment

Vegan keratin sourced from wheat and soy - is the magic behind our exclusive VeratinTech™ technology that enables capillary realignment which results in natural smooth and shiny hair that lasts for up to three months - all this without damaging the hair.

With Pineapple Ceramides & Grape Seed Extract

Ceramides work on the scalp and hair by thoroughly protecting it from any further damage and help to keep the cuticle closed and restore moisture. Grape Seed Extract is used as a deep moisturizer, sealant, and shine enhancer.