Looking great should never compromise our health or our furry friends. That's why we use only gentle and 100% vegan ingridients.
On average our products are naturally derived by 93% and we use only gentle active ingredients that deliver effective results. All our products are free of sulfates, parabens, alcohol, and silicones.
98% of our customers would recommend our products to their friends - in a customer survey of +600 participants.
HEAR THE EXPERTS
“Seriously, the results just speak for themselves.”
"Brings the salon to your home"
“The ultimate hair-care essential for powerful anti-frizz action”
“You’ll love the innovative new keratin treatment that’s been virtually flying off the shelves.”
“I was left to admire the finished result: soft and shiny hair that now feels completely transformed.”
“Beauty industry professionals praised the brand's innovative product”
“Taking the beauty world by storm”
Award-winning formula upgraded -
LET THE TRIAL EXPERTS SPEAK!
Though our at-home keratin treatment took the industry by storm and won the best hair product award in Global Makeup Award 2021 we still knew we could make it even better.
We started reformulating all our products based on customer feedback. 15 sample rounds and over a year of development work later the final improved formula was tested by a trial group formed by real experts - our customers!
Here are some things they said:
92% of the testers preferred the new formula over the old one
98% would recommend our keratin treatment to their friends
100% would buy the product again
100% claimed their hair dried faster after the treatment